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A Northern Ireland council has made an apostrophe gaffe costing the taxpayer £1200 in reprints. Armagh, Banbridge & Craigavon Borough Council's grammatical error appeared on an advert for a performance of Charles Dickens' Great Expectations. See if you can spot their error. Read More
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Posted: Aug 30, 2017

What does a man running a burger stand know about writing attention grabbing headlines? Well, this article shows you a funny anecdote explaining exactly how one guy managed to increase footfall to his burger stand by just thinking about what his target audience really wanted. Read More
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Posted: Aug 22, 2017

When was the last time you saw a CV that really stood out? One job seeker managed to bag himself a role at GQ without even needing an interview - thanks to some ingenious thinking! Sumukh Mehta created a full 20-page mock-up of an edition of GQ, with information about himself instead of editorial co… Read More
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Posted: Apr 26, 2017

It's been lovingly described as "dirty", "tar", and even "death", just to name a few associations. Pantone 448C, also called opaque couché, may get a raw deal, but this sewage-tinged hue actually has an important mission as experts chose the green-brown shade to discourage smoking. Read More
Tags : Design, Print, Colour
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Posted: Mar 30, 2017

No one really cares that much about your logo. That's a harsh statement but it is (mostly) true. If you’re Apple, then your logo does become quite important as people are willing to spend more money on products that have your logo. Otherwise, do not put too much budget behind logo design. Read More
Tags : Design, Logo, Print
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Posted: Mar 09, 2017

The founder of FedEx, Frederick Smith once gambled his last $5000 on a blackjack table to keep the business alive. What happened next was a combination of sheer luck, business bravery and some great marketing to grow the company to the success it is today. Read More
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Posted: Sep 07, 2016

If someone sent you a human head in the post, that might just get your attention and make you want to find out more. This is exactly what one of our clients did for their marketing campaign in order to make sure they got the attention of their target audience. Read More
Tags : lumpy mail
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Posted: Jul 29, 2016

Someone at Adidas must have been snoozing during geography at school – check out the image below and see if you can spot the error they made on all their ads featuring the Colombian football team ahead of the Copa America tournament. Read More
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Posted: Jul 14, 2016

It seems the only thing more enjoyable than a brilliant, uplifting, inspirational marketing success is a horrible, embarrassing, cringe-worthy marketing blunder – otherwise known as a big advertising fail. Every year there are plenty of them: the accidental tweet, the offensive billboard, the Photos… Read More
Tags : marketing
Category: General
Posted: Jul 08, 2016

We treat all our customers like superstars but find out about the time we had Jennifer Aniston pay a visit to our offices. Read More
Tags : News, General
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Posted: Jun 22, 2016

You might wonder what has the artwork of putting a golf ball got to do with running a successful direct mail campaign. Read More
Tags : News, General
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Posted: Jun 23, 2015

Why would you drop leaflets through doors at 5am in the morning? Read this article to find out. Read More
Tags : News, General
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Posted: Apr 14, 2015

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