Cross-media marketing is a balance of relevant, personalised communications which uses both the traditional and newer channels of print, web, email, mobile and social media to reach target audiences and boost response rates.
The Route2Response system from d2rCrossMedia allows you to execute integrated, cross-channel marketing & communications campaigns which will deliver significantly higher response rates compared to print-only, email-only or text-only campaigns.
Some of the benefits of using the Route2Response system for your campaigns include the following:
- Personalised Direct Mail
Each direct mail piece will be fully customised to the recipient including the salutation, images and copy. For example, if you are a car dealership and you are mailing a businessman, aged 43, married with kids and with a love for outdoor activities then the mailer will reflect all those elements in order to have more chance of engaging your prospect. - Personalised URLs (PURLs)
Each direct mail piece will have a PURL printed on it which is unique to your prospect. Therefore, the prospect is more likely to visit a web page with a URL such as DavidScott.StarCars.Com instead of www.starcars.com. - Personalised Landing Pages
When the prospect goes to their PURL, they will be presented with a personalised landing page that is consistent with the imagery and copy from the direct mail piece. Studies show that personalised landing pages engage a prospect far better than generic landing pages. - Personalised QR Codes
Each mailer will have a personalised QR Code (click here for more on QR Codes) which will also take the prospect to their landing page when the code is scanned with a smart phone. QR Codes are now being used in more and more printed material. The great thing about the QR Codes in Route2Response is that they take the prospect to their personalised landing page and not just a generic page, i.e. each QR Code printed is unique for each person in your database. - True Integrated Multi-channel Marketing
As Route2Response executes the campaign across print, web, email, mobile and social media (at the same time) you can be sure that no matter which channel your prospect is more receptive to we will have all the bases covered. - Immediate Notification of Leads
With the instant messaging capabilities of email and text message, your sales team can be informed the moment a prospect responds to allow them to follow-up in a timely manner. - Accurate Real-time Measurements
The Route2Response system comes with a real-time online dashboard that lets you monitor the responses to the campaigns as they happen. This provides invaluable information to highlight which aspects of the campaign are working and which need improvement.
In short, using Route2Response will ensure that you can generate insanely great response rates to all your marketing & communications.
Studies have shown that once organisations have used cross-media marketing, they never go back to using the traditional approach of single-channel marketing, i.e. running print, email and mobile campaigns in isolation from each other.
If you want to know more about the Route2Response solution and speak to a member of our team, then please get in touch.
