The Apple Of Your...Wrist?

Mar 18, 2015

By now you’ll have likely heard about Apple’s latest product which will be the Watch and costs anything from £300 up to £12,000 but has a battery that lasts as little as three hours!

If you want to listen to music it’ll last you six and a half, but if you want to use it to make phone conversations, it lasts just 180 minutes.

We don’t know about you, but we’re still trying to get our heads around it. The watch that everyone’s talking about, won’t even last a day if you want to do more than just tell the time.

Yes, it last 72 hours if you want to just tell the time alone, but we get the impression Apple fans are going to want to use all the features that have been the watch's main ‘selling point’.

You’d think having a watch with such a short ‘life span’ would be a problem… yet, we know without doubt there’ll still be queues of people lined up to buy one.

So, what makes this watch so irresistible?

Is it the price? We highly doubt it.
Is it the style? Maybe… although we’ve seen nicer looking watches.
Is it the brand? Absolutely 100%!

As The World’s Most Valuable Brand 2014, Apple have built up one hell of a fan base over the years, meaning they can ‘afford’ to launch a product or service that isn’t the complete package – they know it will sell, simply because they’re the ones selling it.

But this most certainly isn’t the case for the majority of businesses. When it comes to launching a new product or service today, it has to be a cut above the rest if it’s going to stand out.

Don’t fall into the same trap of thinking anything less than perfect is okay. Unless you have a super loyal fan base like Apple, when it comes to introducing something new, make sure it’s the best it can be, before launching it out there for the world to see.

It’s the best way to give yourself a fighting chance, unless you take over Apple of course!

Once your product is ready you then need to have a complete marketing campaign where you use print, web, email, mobile and social media in order to ensure news of the product reaches your target audience.

If you have a product ready to launch then give us a call as we can help you market it to get the best response.

After all - we are Dedicated To Response!



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